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Lillywhites
Looking for anything related to sport? Lillywhites is bound to have it on one of their five floors of sporting goods. Everything from football jerseys to golfclubs, cricket bats to tents—it's all here. Established in 1863, Lillywhites is a British institution and has attracted many celebrities, from royalty to film stars.
Address: 24-36 Lower Regent Street London England UK SW1Y 4QF
 +44 (0) 20 7915 4000
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Footballs, boots, shin pads, trophies, goalie gloves, soccer socks—anything and everything related to soccer is at the aptly named Soccerscene. Looking for a favourite club shirt? Every team from Arsenal and West Ham, to Real Madrid and Slavia Prague is represented here.
Address: 56/57 Carnaby Street London England UK W1V 1PF
 Send an Email (15) +44 (0) 20 7439 0778
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In London's largest shopping district is a sport lover's Mecca. This multi-floor shop dazzles with a spacious atmosphere, huge selection of merchandise, and very cool multi-media displays. From this US retailer giant comes a variety of footwear, apparel and equipment for running, football, golf, tennis and more.
Address: 236 Oxford Street London England UK W1N 9DF
+44 (0) 20 7612 0800
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While carrying a large selection of goods for a wide variety of sports, their collection of tennis and racquet merchandise is most impressive with 13 brands and over 260 models of racquets including the very latest and some classics. Other merchandise includes equipment for gym and fitness, football, basketball, pool and snooker, croquet, table tennis and table soccer. Open daily.
Address: 7 The Mall, Uxbridge Road, Ealing London England W5 2PJ
Send an Email (9) +44 (0) 20 8579 6536
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